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Inspo for WHERE to go and what to WEAR when you get there

Why We created NY THE LOOK

Blogs tell you where to go, restaurant reviews tell you what to eat, tagged photos tell you where to 'gram, but who tells you what to wear?

NY THE LOOK's main focus is to create a place where fellow New Yorkers or passersby can find easy and handy inspiration for BOTH where to go in New York and what outfits to wear to those specific spots. From Tribeca restaurants, to Upper East Side hotels, to Chinatown hole in the walls - we cover them all! Don't want to be overdressed at the bar for your college reunion? Or underdressed for dinner with clients? Can't figure out the perfect bar for your first date? Look no further! 

NY THE LOOK's goal is to make the life of busy New Yorkers easier, by guiding you to where to go and creating a living lookbook to refer to regularly. By incorporating different styles and brands - the perfect mix of luxury and affordable fashion -  NY THE LOOK pinpoints worthwhile spots and tells you the vibe of each location before you even get there. NY THE LOOK is your catered inspiration at your fingertips. Get ready to be seen at all the right spots and stand out in any crowd by serving the perfect look!

PS. Check out our map to start getting inspired!

Don’t Forget to Follow

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NY THE LOOK, the internet brainchild of best friends, world travelers & fashion obsessees Ella & Greta, is the ultimate fashion, food & everything-in-between guide to New York City. 


Originally hailing from Rome, Italy, when the duo moved to New York, they always felt their city exploration was clunky: countless blogs and restaurant review websites told them where they had to dine, drink & be seen, and Instagram geotag-stalking offered some ideas of what these places looked like. However, there was minimal inspiration that suggested both popular venues and what to wear to them.


There was no one place to go learn where to go, AND what to wear when you got there. And with that, NY THE LOOK was born. #NYTHELOOK

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